With almost two-thirds of the world owning mobile devices, finding techniques to use mobile marketing campaigns has become quite the desirable quest for a lot of businesses and marketers. There are various common methods for using a text message marketing service. Many companies have mobile marketing campaigns including texts with discount codes, promotional offers, or information regarding new products. But, this communication channel can enable some strong forward-thinking and progressivity. This short post will address three kinds of advertising strategies utilizing text messaging or mobile devices.
First, we will discuss how utilizing functional mobile marketing campaigns could be exciting if they are in front of the curve. Second, we talk about how games can be a functional part of this kind of marketing effort. Third, we will consider market research plans by way of texting services.
Mobile marketing campaigns may be exciting even though they only supply a practical new choice for cellular users. A couple years ago, Starbucks affirmed this by being ahead of the game with their mobile purchase program that let people buy coffees and espressos via mobile devices. It proved to be an effective effort as individuals were excited not simply for another choice in payment, but also for a unique new use for their mobile devices. That component of mobile marketing has grown considerably since.
A clever advertising company and a carrot farmers' group demonstrated the ability of games to succeed in mobile marketing campaigns. The carrot farmers got great advertising through the development of a mobile game app that was actually run by the sound of carrots being crunched in users' mouths. This idea proved popular since the software was downloaded 13,000 times in just the first seven days. Yes, even baby carrots could push their way into mobile advertising.
Campaigns which utilize a text message marketing service can be put together for the purpose of gathering market research. Sports fans frequently have to endure a lot of marketing at sporting venues throughout breaks like halftimes and time-outs. A captive audience like this can be posed a survey question they can answer by text message. (As incentive for answering, they could be told they have a chance of winning a prize.) Text message responses can be sent quickly and easily when audience members have mobile phones, and their responses can easily become useful data to be analyzed.
While mobile marketing campaigns and using a text message marketing service can reap rewards, they should be used carefully as some people hate advertising intruding too much into their use of personal devices.
First, we will discuss how utilizing functional mobile marketing campaigns could be exciting if they are in front of the curve. Second, we talk about how games can be a functional part of this kind of marketing effort. Third, we will consider market research plans by way of texting services.
Mobile marketing campaigns may be exciting even though they only supply a practical new choice for cellular users. A couple years ago, Starbucks affirmed this by being ahead of the game with their mobile purchase program that let people buy coffees and espressos via mobile devices. It proved to be an effective effort as individuals were excited not simply for another choice in payment, but also for a unique new use for their mobile devices. That component of mobile marketing has grown considerably since.
A clever advertising company and a carrot farmers' group demonstrated the ability of games to succeed in mobile marketing campaigns. The carrot farmers got great advertising through the development of a mobile game app that was actually run by the sound of carrots being crunched in users' mouths. This idea proved popular since the software was downloaded 13,000 times in just the first seven days. Yes, even baby carrots could push their way into mobile advertising.
Campaigns which utilize a text message marketing service can be put together for the purpose of gathering market research. Sports fans frequently have to endure a lot of marketing at sporting venues throughout breaks like halftimes and time-outs. A captive audience like this can be posed a survey question they can answer by text message. (As incentive for answering, they could be told they have a chance of winning a prize.) Text message responses can be sent quickly and easily when audience members have mobile phones, and their responses can easily become useful data to be analyzed.
While mobile marketing campaigns and using a text message marketing service can reap rewards, they should be used carefully as some people hate advertising intruding too much into their use of personal devices.
About the Author:
Learn more about Mobile marketing campaigns. Stop by Lucy Cho's site where you can find out all about this and a text message marketing service for your needs.
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