When someone tells me, "Here is the income I wish to make this year." I respond, "Cool. Let's figure out how many units you have to sell and also at what price. Only then, can we place the product together, but we have to get it done later."
They are saying, "I have a $10 book. I want to generate a million bucks." "Cool. You only got to sell a 100,000 books." Whereas, when we took the data out of the book, broke it up, put it right into a seminar that individuals pay 2,500 bucks to go to, you only need 400 people to come to learn it. It's the same information that's in a $10 book. Boom! That is how you make a million bucks.
Take into account if we then offer some one-on-one private coaching for the folks there in the bootcamp. If you got 400 people, and when I tell you how to structure a presentation the proper way, I could likely demonstrate the way I get 40 people with respect to the price point. With a $10,000 coaching program, you probably can learn to close a minimum 40 or over. Shoot, if you're able to get 100 people when you do it the proper way by structuring the presentation the right way. Boom, you got two million dollars. Would you like to sell a $10 book or you want to do an event? Um, I think I will do an event is probably your answer. Not that the typical person does not make this much money. The average person make zero dollars and zero cents since they don't act.
This can be a funny thing. It is pretty much exactly the same information that would be packaged right into a little $10 book. It is only that you have learned how you can run the numbers first. That's the reason why I suggest not to put your product together first. Begin with your earnings goal and then figure out, "Okay, what will be the best formula to reach that income goal?" Then, that determines what and how you package the product and just what thing you need to do for the product.
Even one of my clients who's a magazine publisher, Andrea Adams-Miller with the RED Carpet Connection Publishing, Publicity, and Talent Agency. She gets it. She informs clients all the time to make use of their books like a leverage to get talks at a high price point. She says she isn't in the habit of selling books because I taught her that her clients is going to make more money getting a speaking gig by making use of their books as a talking point or selling point. She is a quick learner as she realized that I had been speaking the truth after I said books wouldn't make her or her clients rich, but speaking and other services just might. I explained that the typical person makes zero dollars since they do not act! She does not want to be average and neither do her clients! Now after they have the talk, then they sell books to supplement the talks! Just like I taught her!
They are saying, "I have a $10 book. I want to generate a million bucks." "Cool. You only got to sell a 100,000 books." Whereas, when we took the data out of the book, broke it up, put it right into a seminar that individuals pay 2,500 bucks to go to, you only need 400 people to come to learn it. It's the same information that's in a $10 book. Boom! That is how you make a million bucks.
Take into account if we then offer some one-on-one private coaching for the folks there in the bootcamp. If you got 400 people, and when I tell you how to structure a presentation the proper way, I could likely demonstrate the way I get 40 people with respect to the price point. With a $10,000 coaching program, you probably can learn to close a minimum 40 or over. Shoot, if you're able to get 100 people when you do it the proper way by structuring the presentation the right way. Boom, you got two million dollars. Would you like to sell a $10 book or you want to do an event? Um, I think I will do an event is probably your answer. Not that the typical person does not make this much money. The average person make zero dollars and zero cents since they don't act.
This can be a funny thing. It is pretty much exactly the same information that would be packaged right into a little $10 book. It is only that you have learned how you can run the numbers first. That's the reason why I suggest not to put your product together first. Begin with your earnings goal and then figure out, "Okay, what will be the best formula to reach that income goal?" Then, that determines what and how you package the product and just what thing you need to do for the product.
Even one of my clients who's a magazine publisher, Andrea Adams-Miller with the RED Carpet Connection Publishing, Publicity, and Talent Agency. She gets it. She informs clients all the time to make use of their books like a leverage to get talks at a high price point. She says she isn't in the habit of selling books because I taught her that her clients is going to make more money getting a speaking gig by making use of their books as a talking point or selling point. She is a quick learner as she realized that I had been speaking the truth after I said books wouldn't make her or her clients rich, but speaking and other services just might. I explained that the typical person makes zero dollars since they do not act! She does not want to be average and neither do her clients! Now after they have the talk, then they sell books to supplement the talks! Just like I taught her!
About the Author:
James Malinchak, Highlighted on ABC's Hit Tv Show Secret Millionaire, is recognized as by a lot of specialists as the World's #1 Big Money Speaker Coach and Trainer. For Free Video Trainings concerning how to receive money to speak and how to be a public speaking tips, check out www.BigMoneySpeaker.com.
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